Andrew Murchie
Founder, AM CIRLCE
AMCIRLCE was built on a simple but powerful belief — that tradespeople shouldn’t have to compete against each other to survive, but instead come together to grow, learn, and build lasting wealth.
After decades in the industry, I’ve seen the power of shared knowledge, streamlined systems, and honest collaboration. AMCIRCLE is here to remove the roadblocks, simplify the process, and give every trade access to the tools, training, and support they need to succeed — not just on one job, but over a lifetime.
As a founding member, I’m here to contribute alongside others who share the same values — to help build something meaningful that supports our industry, our families, and our future.
Maria Rodrigues
Co-Founder, AM CIRLCE
Psychologist | Mindset Strategist | Human Systems Advocate
As a psychologist with over 20 years of experience in transforming human behaviour and systems, my work has always centered on one truth: people thrive when the right support structures are in place.
I co-created AMCIRCLE to bring this truth into the construction and estimating industry — an industry often driven by pressure, isolation, and competition. What if, instead, we led with collaboration, shared systems, and empowered mindsets?
AMCIRCLE is more than a network — it’s a shift in thinking. We exist to support estimators, builders, and trades by creating clearer pathways, reducing stress, and building smarter frameworks that serve both the work and the people doing it. By embedding psychology-informed principles into our systems, we help teams communicate better, trust deeper, and lead with clarity — not chaos.
Our mission is to rewire how the industry operates — so that collaboration becomes the norm, not the exception. Because when the people behind the numbers are supported, the outcomes take care of themselves.
Our Goal
To give every trade and small business in Australia the opportunity to work with a powerful supportive network that shares tools, resources and knowledge creating wealth thought collaboration, not competition.
Elite Members
AM Estimating
AM Estimating was built from the ground up — developed over thousands of hours on real projects to identify what slows us down and what helps us win work. This system wasn’t created by a tech company, but by someone in the trade who simply wanted to make estimating faster, more accurate, and less frustrating.
The result is a practical, easy-to-use platform designed to help estimators, builders, and suppliers save time, reduce errors, and confidently grow their business. AM Estimating continues to evolve through feedback from those who use it every day — ensuring it stays relevant, efficient, and ahead of industry needs.
We believe in giving the right tools to the people who need them most — because when systems work better, businesses do too.
Advanced AI Automation
Unlocking Efficiency and Profitability with Smart Systems by integrating AI automation into your daily operations. Imagine your team freed from hours of repetitive tasks like data entry, complex calculations, and tedious paperwork. Our smart AI systems handle these jobs automatically, allowing your people to focus on what truly matters: serving customers and driving sales growth.
We work directly with business owners to identify where AI can make the most significant impact, then build and implement practical, user-friendly solutions that deliver tangible results. Our approach is straightforward: we focus on tools that provide a rapid return on investment and require no technical expertise to use.
Whether you’re overwhelmed by manual processes, struggling with errors and inconsistencies, or simply aiming to achieve more with your current team, our AI solutions can fundamentally change how your business operates. The result? Faster work, fewer mistakes, and increased profit.
365 Fitouts
365 Fitouts was created with one clear purpose — to deliver commercial fitouts that are simple, efficient, and built with care. With years of hands-on industry experience, we understand the frustrations clients face with delays, unclear communication, and inconsistent results — and we’re here to change that.
We combine trusted trades, streamlined systems, and clear project management to make the entire fitout process smooth and stress-free. From office spaces to retail and custom commercial builds, every project we deliver is tailored to your needs and completed with reliability, professionalism, and pride.
At 365 Fitouts, we believe good work speaks for itself — every day of the year.
Builtin1
Builtin1 was created to give builders and contractors a better option — faster, smarter, and more reliable production of sheetmetal and air conditioning ductwork. After years in the field, we saw the delays and limitations caused by outsourcing critical components, so we took control.
By investing in leading-edge systems and streamlined processes, we now offer some of the fastest turnaround times in the industry — without compromising on quality. Our production setup allows us to fabricate ductwork and custom sheetmetal components faster than traditional suppliers, helping our clients stay ahead of schedule and under budget.
We also supply building materials through automated online ordering, delivering directly to site — making the entire process more efficient and less time-consuming.
We don’t just deliver materials — we deliver trust, speed, and consistency that makes a real difference on-site.
ResCom® BP
Founded in 2009, ResCom® Building Products Group emerged from a clear necessity within the construction industry: the urgent need for innovative, high-performance materials that offer superior protection when buildings need it most.
Driven by innovation and backed by years of expertise, ResCom® delivers solutions designed to withstand the harshest conditions — ensuring safety, durability, and peace of mind for builders, architects, and property owners alike.
At ResCom®, we don’t just supply materials — we build resilience into every structure.
Build Different
The Mindset & Coaching Challenge.
Construction is high-pressure. Your mindset shouldn’t be.
In an industry where deadlines, costs, and chaos collide daily, stress is normal — but burnout, miscommunication, and reactive leadership don’t have to be.
BUILD DIFFERENT is a game-changing mindset and coaching challenge designed specifically for the construction industry-business owners, managers, and their teams.
This isn’t just motivation — it’s mental infrastructure.
Why this challenge?
Because high-performance in construction starts in the mind.
This program helps you break free from mental habits that sabotage clarity, collaboration, and growth — and replace them with strategic thinking, emotional control, and powerful leadership habits.
Backed by brain science. Built for the construction industry. Created by Maria Rodrigues, a psychologist with 20+ years of experience and co-founder of AM CIRCLE, this program blends real-world industry understanding with proven mindset strategies used to transform over 25,000 lives.
What you’ll walk away with:
- Tools to manage pressure and make clearer decisions
- A communication style that cuts through confusion
- A resilient, focused mindset that drives your business forward
- Improved leadership presence — even in chaos
- Practical frameworks rooted in psychology, not fluff
Ready to lead differently?
Step into your next level of clarity, confidence, and leadership.
“Never let fear interfere — lead with clarity, build with intention.”
Connection Through Collaboration
We are currently onboarding strategic investors, trades, and collaborators with vision, reach, or industry insight.
Let’s build together.